Approtium, For a greener tomorrow,
brought on with clean hydrogen
Approtium is working hard
to support a safe, clean, and happier society.
The Farther We go,
The Closer to Nature
Extending beyond industrial use to everyday life
Leveraging a wide network of a hydrogen hub
Provides a solution to connect nature and technology
for a Sustainable Future and a Safer Tomorrow
The farther we go, closer to nature approach.
Your trusted hydrogen partner
CORE VALUE
For Your
Safety
We strive to provide hydrogen safely, at anytime, anywhere, thorough careful management of its systems.
For Your
Reliability
We are working towards Net Zero by 2040
and aim to grow into a partner that everyone can trust.
For Your
Competitiveness
We plan to build an international hydrogen hub leveraging
the network with the parent company, Macquarie.
And For Our Nature
We will always be by your side
to help restore our precious nature.
BRAND MARK
The meaning of Approtium in a nutshell
Protium = 1H
No.1 Hydrogen Company
-
01
- A (For Our Nature)
-
Creating a world like a vibrant ocean
The first letter of the alphabets, A, stands for Apply
Focusing on Nature
Blue as a symbol of trust
-
02
- H (For your Safety)
-
Linking 1 and H, emphasizing strong bonding with the network
Expressing the steadfastness that does not crumble with the morphological stability that H gives
-
03
- Color
-
It's not just black, it's a blue black with dark blue that gives you aesthetic clarity, clarity and cleanliness,
Zoom sophistication
-
04
- Overlay 1 and H
(For your Reliability) - Expressing Relationality, Bonding, and Trust
- Overlay 1 and H
BRAND COLOR
MAIN COLOR
The firmness of the black and the feeling of freshness of the blue express the positioning of the Approtium, which safely provides customers with an eco-friendly blue waterway.
- #00061e
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C 70 / M 15 / Y 0 / K 100
R 70 / G 15 / B 0
- #27aae1
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C 70 / M 15 / Y 0 / K 0
R 70 / G 15 / B 0
SUB COLOR
Derived from blue, navy and turquoise symbolize the flexibility and sustainability of the Approtium, while orange symbolizes the life force of the company as it lives and breathes energetically.
- #30335c
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C 100 / M 98 / Y 54 / K 6
R 48 / G 51 / B 92
- #008f8b
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C 100 / M 22 / Y 53 / K 0
R 0 / G 143 / B 139
- #f7941d
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C 0 / M 50 / Y 100 / K 0
R 247 / G 148 / B 29